iTunes Pass Benefits Who Really

iTunes is now offering a new music product - iTunes Pass. Think of it as a fan club membership you would be able to get for your favorite music group.

When they announced it late February, Depeche Mode was the only band available. For $18.99, you would get everything the band puts out on iTunes until June 16, 2009 which includes the new single, some promo materials (ex. remixes, videos, etc ...), and the Sounds of the Universe album when it's made available.

iTunes says the cost of the pass would always be less expensive than what you would get for it, but lately with their new pricing model that increased per-song prices by %30, I find it hard to believe any product they put out is in the best interest of the customer. Someone has done the math on this and you can bet it's going to bring iTunes another great source of revenue. Hopefully they will at least follow through and the pass will be a positive addition for all true fans out there that can't get enough of their favourite music group since, as a concept, I can see it as very attractive to both music groups and fans.